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Harry's Articles In The Marketing Press
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The 5 defining events in the last decade of the online gaming industry
To celebrate iGaming Business reaching its 100th issue milestone in 2017, Harry Lang was asked to provide his top 5 most significant...


What 'Multi Channel' means for Affiliates
Back in mid-August of 2014, Henry Birch, the then CEO of Rank Group was interviewed by the Telegraph. He’d recently passed his first 100...


The boredom of Brexit and the bureaucrats we can blame
(Q&A for SBC Gaming News, heavily redacted from this original version) There are some words which have fallen dramatically out of favour....


Why BMW showed its pitching agencies a complete lack of respect - and sadly it's not alone
The manner of BMW's ad agency appointment in the US was disgusting, deplorable and sadly all too common, argues the founder of Brand...


Is this the pits? What will happen when Formula 1 shows gambling ads?
In January 2018 billionaire John Malone's Liberty Media Corporation announced that it had completed the acquisition of Formula 1 (the...


Flying too close to The Sun - how Tabcorp and News UK snatched defeat from the jaws of success with
Article originally written for for EGR Intel Magazine, August 2018 In sports betting, the tipping point of success versus failure is...


New tech for old problems: how to keep up with the disruptors
Originally published by Campaign Magazine in October 2015 Can marketing innovate alongside era-defining brands? It's getting to the point...


The five most elusive emotions in advertising
The most effective advertising triggers consumers’ emotions, but brands with mundane products find it hard to achieve – with these being...


Will Hill and the #ItsComingHome World Cup Hashtag controversy
An original interview for EGR Marketing, July 2018 Q. First of all, what is your opinion on William Hill buying the hashtag, which...
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