New tech for old problems: how to keep up with the disruptors Can marketing innovate alongside era-d
It's getting to the point where no tech company feels it can be taken seriously unless it's disrupting something. Anything. Just finding...
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Harry's Articles In The Marketing Press
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You can’t ditch your brand health for performance marketing – even in digital
It’s difficult to create true differentiation today, but even in online-only industries you still need brand marketing to make...
Is it time to update your brand architecture?
The world's best brands aren't at the top of the recall, respect and success leader boards by accident. They constantly reinvest in...
How Brand Architects deliver a better version of your brand
Over the past 10 years I've led teams that have created six brands from scratch and I've delivered brand refresh projects for several...
Harry Lang interview with IGB Affiliate in advance of LAC 2017
For this week's speaker Q&A we caught up with Marketing Director of Pinnacle.com, Harry Lang. Harry gave us the down low of what to...
Pippa’s Posterior – Let’s put it behind us
Originally submitted to Private eye magazine In front of a global audience of over two billion awestruck viewers, the recent Royal...
Pippa’s Posterior – Let’s put it behind us
Parody article written in the aftermath of William and Kate's royal Wedding In front of a global audience of over two billion awestruck...
Rugby World Cup Final 2011: A Game for Gentlemen Played By Warriors and Won By Heroes
Looking back on one of then classic Rugby World Cup finals of the modern era The right result but Les Bleus obviously hadn’t read the...
The 6 Rules of Online Dating
Article written for Sabotage Times in April 2011 (A long, long time ago...!) Online dating can be a minefield of potential faux pas....
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