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Harry's Articles In The Marketing Press
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Flying too close to The Sun - how Tabcorp and News UK snatched defeat from the jaws of success with
Article originally written for for EGR Intel Magazine, August 2018 In sports betting, the tipping point of success versus failure is...
New tech for old problems: how to keep up with the disruptors
Originally published by Campaign Magazine in October 2015 Can marketing innovate alongside era-defining brands? It's getting to the point...
The five most elusive emotions in advertising
The most effective advertising triggers consumers’ emotions, but brands with mundane products find it hard to achieve – with these being...
Will Hill and the #ItsComingHome World Cup Hashtag controversy
An original interview for EGR Marketing, July 2018 Q. First of all, what is your opinion on William Hill buying the hashtag, which...
Why did The Sun go down on Sunbets?
In sports betting, the tipping point of success versus failure is known as ‘expected value’. It’s the yard stick of what a bettor feels...
USA online betting and sports sponsorship Q&A for SBC Americas
With three casino/sports team tie-ups already, do you think we're just seeing the start of a rush of betting/gaming sponsorships and US...
What an unsuccessful Netflix job application looks like (that doesn't even warrant an automated
To whom it may concern, I recognise that my professional experience isn’t as closely aligned as other applicants to that which you’ve...
What if God was one of us… are the 10 Commandments still relevant in the contemporary marketing wor
Adam and Eve had no real use for a new 64Gb iPhone X with double data package. If they wanted to explore, they could walk around the...
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