The Rise – and Epic Fall – of Goalpoker
By Harry Lang Prologue This is a story that has been filed away in my head, for various reasons, for nearly twenty years. This is the...
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The A to Z of LinkedIn Users
Harry Lang / Brand Architects Name Characteristics The Apparition Floats around in the background, occasionally dropping a ‘Like’ on...
With A.I. just because you can, doesn't mean you should
In this week's example of 'Just because you can, it doesn't mean you should', LinkedIn have gone big on the BETA test for their AI...
LinkedIn for Dummies- How To Improve Your Profile, Reach & Engagement
A friend of mine who runs a property business got in touch & asked for help to improve his LinkedIn presence. He doesn't spend much time...
The Alternative Marketing Glossary / Harry Lang
If you’d prefer an actual marketing glossary, I put one in the front of my book ‘Brands, Bandwagons & Bullshit’ – you can read it...
All They Want For Christmas Is You
Charities are feeling the pinch of the cost of living crisis more than most - and it's those they support who will have to pay....
Washed Up (Up, Down, Down, Left, Right) Shell and the Art of 'Gameswashing'
Following the emergence of ‘Brandwashing’ campaigns, companies like Shell are now trying to 'Gameswash' their tarnished image By Harry...
Is The Food Delivery App Fad Over? I Hope So. Everyone Loses This Race To The Bottom As Fast Delive
Harry Lang for Marketing Week It sounded so good in theory. People love low cost/ low hassle solutions and even better, having a service...
From Hero To Zero
When brands f*ck over consumers, ending the relationship is the just start of their problems Originally published by Marketing Week,...
Pulling Power - Pete Davidson Shows The Path To True Brand Engagement
Pete Davidson isn’t ugly. The SNL comedian and actor has the kind of boyish looks that would’ve got him I.D’d well into his twenties and...
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