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Harry's Articles In The Marketing Press
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The future of U.S. sports sponsorship & online gambling - Interview with SBC Americas
With three casino/sports team tie-ups already, do you think we're just seeing the start of a rush of betting/gaming sponsorships and US...
“Ho, Ho, Woe” Here’s what you can expect to see with 2018's Christmas
Advertisers have spent the year frantically bleeding the tear ducts of reindeer to bring us a suitably schmaltzy smorgasbord of...
How to find your needle in a genetic haystack
App-based dating has gone beyond swipes to keep people together beyond a one night stand (and make billions in the process) The Telegraph...
Playing the game - In football, as in the marketing of online gambling brands, you ignore the rules
Last summer penalties raised their head yet again in the finals of a major championship. For once (literally) England’s youngsters held...
The A to Z of a successful gambling conference season
All seasoned gaming people I know have had at least one shocker of a conference. From missed flights to businesses closing down as the...
The 5 defining events in the last decade of the online gaming industry
To celebrate iGaming Business reaching its 100th issue milestone in 2017, Harry Lang was asked to provide his top 5 most significant...
What 'Multi Channel' means for Affiliates
Back in mid-August of 2014, Henry Birch, the then CEO of Rank Group was interviewed by the Telegraph. He’d recently passed his first 100...
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