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Harry's Articles In The Marketing Press
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The convergence of actual and artificial intelligence is coming – and it feels like we might be gett
This article originally appeared in Marketing Week in Ma rch 2018 Elise Christie’s recent Olympic failure is why machines will never rule...


The Story of the Lonely Comma - Nonsense Poems and Foolish Rhymes
The Story of the Lonely Comma There once was a story It was as boring as sin And no-one would read it So it was consigned to the bin At...


New year, new supplier? How to plan the least painful change of suppliers via an RFP
This article originally apeared in EGaming review magazine in January 2018 We’re in 2018 already and ICE (plus its cheeky sibling LAC)...


What if God was one of us?
This article originally appeared in Marketing Week in January 2018 Adam and Eve had no real use for a new 64Gb iPhone X with double data...


The essential A to Z guide to managing a successful gaming event
This article was written for eGaming Review Magazine in advance of the ICE EXPO 2018 All seasoned gaming people I know have had at least...


Marketing tips for 2018 with Harry Lang
Interview with Becky Liggero of Calvine Ayre News How to differentiate product offerings is one of the biggest challenges for the iGaming...


Can eSports be bigger than football?
How does a game go from a simple playaround to a global sport? And how long does that process take? For football, the world’s favourite...


The game of life and how commerce is influenced by play
Choose sounds, press 19, 65, nine, then 17 and you’ll hear a chime. Hold ‘B’ and press ‘Start’ then hold ‘X’ and press ‘Start‘. This is...


A letter to my younger self – the advice I wish I’d had
When does middle age officially start these days? Is 60 the new 30? Are millennials really fast-tracking towards knitting and Ugg boots,...


Going to a dark place - Consumers use the dark web to avoid brands, and we have to accept it
Every social media-savvy adult is aware that Google, Facebook, Amazon and their ilk are not so much service providers as weapons-grade...
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