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Harry's Articles In The Marketing Press
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Fair Game – The fading presence of manners in advertising
Originally published in Marketing Week 2018 My first break into the advertising world was a two week student placement for Saatchi &...


Star wars – the highs and lows of hitching your brand to a celebrity
Originally published by Marketing Week March 2018 Kids. Animals. To that list you may as well add ‘celebrities’ as entities you should...
Harry Lang of Brand Architects discusses the future of esports betting with Rebecca Liggero of Calvi
https://calvinayre.com/videos/harry-lang-understanding-target-market-critical-esports-success-video/


iGaming Business Interview - predictions for 2019
iGaming Business Magazine asked Harry to predict the potential highlights of the coming year in the online gambling space:- 1. What...


Great brand-building doesn’t have to break the bank
Brand-building doesn’t have to mean big-budget ad campaigns – for most, it’s about painstakingly using insight to create a reputation as...


Great brand-building isn't just about expensive TV ads - just ask Gillette...
Brand-building doesn’t have to mean big-budget ad campaigns – for most, it’s about painstakingly using insight to create a reputation as...


Now You Can Blog from Everywhere!
We’ve made it quick and convenient for you to manage your blog from anywhere. In this blog post we’ll share the ways you can post to your...
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