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Harry's Articles In The Marketing Press
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FCKING HELL
An article written for The Sunday Times AA Gill Restaurant Review Competition To be named as a ‘Kentucky Colonel’ is a big deal in the...
Fair Game – The fading presence of manners in advertising
Originally published in Marketing Week 2018 My first break into the advertising world was a two week student placement for Saatchi &...


Star wars – the highs and lows of hitching your brand to a celebrity
Originally published by Marketing Week March 2018 Kids. Animals. To that list you may as well add ‘celebrities’ as entities you should...
Harry Lang of Brand Architects discusses the future of esports betting with Rebecca Liggero of Calvi
https://calvinayre.com/videos/harry-lang-understanding-target-market-critical-esports-success-video/


iGaming Business Interview - predictions for 2019
iGaming Business Magazine asked Harry to predict the potential highlights of the coming year in the online gambling space:- 1. What...


Great brand-building doesn’t have to break the bank
Brand-building doesn’t have to mean big-budget ad campaigns – for most, it’s about painstakingly using insight to create a reputation as...


Great brand-building isn't just about expensive TV ads - just ask Gillette...
Brand-building doesn’t have to mean big-budget ad campaigns – for most, it’s about painstakingly using insight to create a reputation as...
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