The Rise – and Epic Fall – of GoalpokerBy Harry Lang Prologue This is a story that has been filed away in my head, for various reasons, for nearly twenty years. This is the...
The A to Z of LinkedIn UsersHarry Lang / Brand Architects Name Characteristics The Apparition Floats around in the background, occasionally dropping a ‘Like’ on...
Great brand-building isn't just about expensive TV ads - just ask Gillette...Brand-building doesn’t have to mean big-budget ad campaigns – for most, it’s about painstakingly using insight to create a reputation as...