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Harry's Articles In The Marketing Press
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From shock to acceptance - Planning a marketing career in a fractious economy
Whether agency or in-house the average marketer will change jobs numerous times in their career, apparently more so than other more...


FCKING HELL
An article written for The Sunday Times AA Gill Restaurant Review Competition To be named as a ‘Kentucky Colonel’ is a big deal in the...


Star wars – the highs and lows of hitching your brand to a celebrity
Originally published by Marketing Week March 2018 Kids. Animals. To that list you may as well add ‘celebrities’ as entities you should...


Is this really the best a man can get? The real problem with Gillette’s ‘We Believe’ ad campaign
Unlike many of its critics, I actually watched Gillette’s new ‘We Believe’ ad before deciding it was shite. Whether it was designed as...


Gambling advertising, self-regulation and UK betting ad limitation - Harry Lang speaks with EGR Mark
EGR Marketing:- Sky TV has recently pledged to cut the number of gambling ads to one per commercial break, including during live sport,...


What 'Multi Channel' means for Affiliates
Back in mid-August of 2014, Henry Birch, the then CEO of Rank Group was interviewed by the Telegraph. He’d recently passed his first 100...


The boredom of Brexit and the bureaucrats we can blame
(Q&A for SBC Gaming News, heavily redacted from this original version) There are some words which have fallen dramatically out of favour....


Why BMW showed its pitching agencies a complete lack of respect - and sadly it's not alone
The manner of BMW's ad agency appointment in the US was disgusting, deplorable and sadly all too common, argues the founder of Brand...
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