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Harry's Articles In The Marketing Press
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Why choose a career in marketing?
Originally written for Marketing Week, April 2020 As graduates across the UK mull their future options, is a career in marketing still a...


All bets are off - Will new online gambling regulations make any difference to problem gamblers?
Originally written for Casino Beats This week the UK government’s cross party group on gambling related harm (which includes such...


Give the underdog a bone – what challenger brands can learn from Japan’s rugby team and Skoda
Originally written for Marketing Week The Rugby World Cup in Japan has so far been a pristine example of how to stage the perfect...


Let’s get ready to rumble
Despite its reported £100 million cost, is the Brexit ad campaign the best Britain can come up with? Originally written for Marketing...


When the sponsor ship has sailed – what are your options if you’re priced out of the sports partners
Originally written for Marketing Week You know you’ve truly made it in life when your hobbies demand you ignore the fabled ‘Three F’s’...


Finding the missing link between teenagers and adults
Originally written for Marketing Week, July 2019 Fractured skull fragments hewn from a rock on the Mani peninsula in the Grecian...


The Next 10 Years in Online Gaming
Article for the Final Print Edition of EGR Marketing Magazine Toffos. The A-Team. Guns n’ Roses. Your first holiday romance with Katie...


Some things change, some stay the same
Article for the last ever print edition of EGR Marketing Toffos. The A-Team. Guns n’ Roses. Your first holiday romance with Katie from...


BT - what's in a name? As the telecoms giant underwhelms with its new logo, how important is exc
BT, the institutional multinational telecoms group formerly known as ‘British Telecom’ is the latest conglomerate to inject some life...


Harry Lang interview with EGR Marketing to discuss the Gamble Aware 'Bet Regret' campaign
EGR Marketing:- How effective do you think the Bet Regret campaign has been? HL:- The campaign by ad industry stalwarts (and my first...
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