Recent Posts



DCMS set to review $23 Billion esports Loot Box ‘gambling’ loophole

Computer gaming takes one step closer to becoming the world’s most popular sport with likely reclassification of Loot Crates as gambling devices. To some people of a certain vintage, computer gaming remains the preserve of teens and geeks – a niche hobby to be grown out of when real life kicks in. A world of digital fantasy with multiple sub-genres, terminologies and technologies that you couldn’t care less about. Unless you’ve got teenage kids or one of your clients is an energy drink, why should you be bothering your marketing brain thinking about computer games, right? Wrong. This kind of broad-brush assumption may have held water twenty years ago, but research firm Newzoo predicts that b

London, UK

©2020 BrandArchitects