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Why choose a career in marketing?

Originally written for Marketing Week, April 2020 As graduates across the UK mull their future options, is a career in marketing still a desirable path to follow? Finishing a University degree is a tense and stressful period in any young person’s life. A melting pot of final exams, the pressure of choosing a career path then finding your first job with a prize at the end that you have to start paying back the exorbitant tuition fees that allowed you to enjoy higher education in the first place. This year, things are even tougher with the uncertainty of whether students will be able to collect a degree at all. According to, some courses may be deferred, other students will

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