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The balance of good vs. evil – why Amazon proves consumers are choosing easy over ethical

Originally written for Marketing Week How much is too much? A pint of Speedway Stout sold by The Craft Beer Co. in London costs £22.50 – that’s too much. Teenagers wearing Jimmy Choo Diamond trail stretch mesh trainers, retailing at a smidge under six hundred quid? That’s too much. Potty-mouthed Chef Gordon Ramsay booking generic ballad machine Ed Sheeran for his daughter’s 18th for half a million quid? That’s too much. But the king of profligate wastage must be HMRC who only billed multimedia retailing behemoth Amazon £220 million in taxes on UK revenues of £10.9 billion in 2018 – a highly attractive rate of just over two percent. Too much of a good deal, surely? Amazon is a marketing wunde

2019 Christmas Ad Review

It's that time of year again - late Autumn, a few days after Bonfire night - which means the floodgates have legally opened and every self respecting UK retailer is stoking the PR fires with their marquee Christmas ad campaigns. So I thought I'd join the party with a lighthearted review of the playing field. Currently Aldi's Kevin the Carrot from McCann is in the lead but with a few more heavyweights yet to hitch their sleigh to a D-List celeb (I'm looking at you, John Lewis & Partners) there's all to play for over the coming weeks as the Christmas spirit (and several million credit cards) take a battering.

2019 Christmas Ad Review

It's that time of year again - late Autumn, a few days after Bonfire night - which means the floodgates have legally opened and every self respecting UK retailer is stoking the PR fires with their marquee Christmas ad campaigns. So I thought I'd join the party with a lighthearted review of the playing field. Currently Aldi's Kevin the Carrot from McCann Worldgroup is in the lead but with a few more heavyweights yet to hitch their sleigh to a D-List celeb (I'm looking at you, John Lewis & Partners) there's all to play for over the coming weeks as the Christmas spirit (and several million credit cards) take a battering. I'll happily add in your recommendations if you find any utter dogs out th

All bets are off - Will new online gambling regulations make any difference to problem gamblers?

Originally written for Casino Beats This week the UK government’s cross party group on gambling related harm (which includes such luminaries as former Conservative leader Iain Duncan Smith) has called for significant regulatory changes to protect vulnerable people against problem gambling. In short, the group is recommending sweeping and potentially game-changing amends across four particular areas of betting marketing and operations: - A £2 stake limit on online slot machines Removing the ability for punters to bet with a credit card Restrictions on VIP accounts An investigation into non-disclosure agreements It’s worth noting that the Gambling Related Harm APPG is funded, at least in part,

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