Recent Posts



Some things change, some stay the same

Article for the last ever print edition of EGR Marketing Toffos. The A-Team. Guns n’ Roses. Your first holiday romance with Katie from Reading who jilted you for that 17-year-old asshole guitar player from Dublin and broke your heart. And now to add to that long (and occasionally heart-rending) list of good things that came to an end - EGR Marketing’s print edition will be no more. Presumably in response to the Extinction Rebellion, this magazine is shedding the restrictive red corduroy trousers of printed media and donning spangly silver hot pants to become an online and mobile only publication. As I struggled to conjure up a eulogy befitting of such an occasion, I thought it would be an op

Cannes-do attitude

Do creative awards mean anything to anyone outside agencies? Originally written for Marketing Week, June 2019 With a few short weeks until the Cannes Lions International Festival of Creativity, it’s an opportune time to consider the dead certs versus the long shots for a hallowed Grand Prix. Where advertising, marketing, design and PR are concerned, there’s definitely a chasm defined by nurture versus nature to separate the two camps. For anything to be truly nurtured, there’s an actual datapoint to aim for: - 10,000 hours. That, if you believe ‘Outliers: The Story of Success’ by Malcolm Gladwell, is all the practice you need to become a true expert in something. Fancy beating Serena William

London, UK

©2020 BrandArchitects