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iGaming Business Interview - predictions for 2019

iGaming Business Magazine asked Harry to predict the potential highlights of the coming year in the online gambling space:- 1. What were the defining developments or events of 2018? The progression of US States and their toe tipping efforts towards regulation remains one to watch, if not the atom bomb everyone has been hoping for. However the big development in terms of the long term well being and prosperity of the industry must be Sky Bet's impressive efforts as the front runner in responsible gaming. Bet 365 and Paddy Power Betfair should have done it, Stars Group could have done it but Sky Bet did it - and for that they deserve their plaudits. 2. How do you see these continuing

Great brand-building doesn’t have to break the bank

Brand-building doesn’t have to mean big-budget ad campaigns – for most, it’s about painstakingly using insight to create a reputation as the best product for the target market. Originally published by Marketing Week 4th February 2019 A few weeks ago, global shaving behemoth Gillette took a considerable chunk of its $1bn annual marketing budget and decided to gamble with it. In an effort to capitalise on the #MeToo movement its new brand ad challenged menkind to be the best that they can be. In betting terms, it was more backing an outsider at Ascot than a 50:50 shot on the roulette table and, as a result, Gillette’s horse limped home to considerable jeers from the grandstands. The ad has pro

Great brand-building isn't just about expensive TV ads - just ask Gillette...

Brand-building doesn’t have to mean big-budget ad campaigns – for most, it’s about painstakingly using insight to create a reputation as the best product for the target market. A few weeks ago, global shaving behemoth Gillette took a considerable chunk of its $1bn annual marketing budget and decided to gamble with it. In an effort to capitalise on the #MeToo movement its new brand ad challenged menkind to be the best that they can be. In betting terms, it was more backing an outsider at Ascot than a 50:50 shot on the roulette table and, as a result, Gillette’s horse limped home to considerable jeers from the grandstands. The ad has prompted ridicule (and even threats of boycotting) by men of

Now You Can Blog from Everywhere!

We’ve made it quick and convenient for you to manage your blog from anywhere. In this blog post we’ll share the ways you can post to your Wix Blog. Blogging from Your Wix Blog Dashboard On the dashboard, you have everything you need to manage your blog in one place. You can create new posts, set categories and more. To head to your Dashboard, open the Wix Editor and click on Blog > Posts. Blogging from Your Published Site Did you know that you can blog right from your published website? After you publish your site, go to your website’s URL and login with your Wix account. There you can write and edit posts, manage comments, pin posts and more! Just click on the 3 dot icon ( ⠇) to see all the

Design a Stunning Blog

When it comes to design, the Wix blog has everything you need to create beautiful posts that will grab your reader's attention. Check out our essential design features. Choose from 8 stunning layouts Your Wix Blog comes with 8 beautiful layouts. From your blog's settings, choose the layout that’s right for you. For example, a tiled layout is popular for helping visitors discover more posts that interest them. Or, choose a classic single column layout that lets readers scroll down and see your post topics one by one. Every layout comes with the latest social features built in. Readers can easily share posts on social networks like Facebook and Twitter and view how many people have liked a pos

Grow Your Blog Community

With Wix Blog, you’re not only sharing your voice with the world, you can also grow an active online community. That’s why the Wix blog comes with a built-in members area - so that readers can easily sign easily up to become members of your blog. What can members do? Members can follow each other, write and reply to comments and receive blog notifications. Each member gets their own personal profile page that they can customize. Tip: You can make any member of your blog a writer so they can write posts for your blog. Adding multiple writers is a great way to grow your content and keep it fresh and diversified. Here’s how to do it: Head to your Member’s Page Search for the member you want to

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