Recent Posts

Archive

Tags

Don't hate the players - hate the game

Originally written for SBC News, July 2018 There’s something refreshingly honest and likable about England’s current crop of young upstarts. Sure, their average weekly salary would likely pay off your mortgage, which could be a little grating. And yes, some of their haircuts seem to have been cultured by Maradona with a hedge trimm er after one of his more boisterous ‘white wine’ parties. Add to that they seem to be dating or married to a nice collection of Wags who come across as contestants from an alternative universe Love Island where one of the entry criteria is a GCSE. In short, they’re a nice bunch who work hard, leave egos in their Bentleys and, so far, have delivered a brand of winn

Change the players, change the game

Originally written for SBC Gaming News There’s something refreshingly honest and likable about England’s current crop of young upstarts. Sure, their average weekly salary would likely pay off your mortgage, which could be a little grating. And yes, some of their haircuts seem to have been cultured by Maradona with a hedge trimer after one of his more boisterous ‘white wine’ parties. Add to that they seem to be dating or married to a nice collection of Wags who come across as contestants from an alternative universe Love Island where one of the entry criteria is a GCSE. In short, they’re a nice bunch who work hard, leave egos in their Bentleys and, so far, have delivered a brand of winning fo

Playing the game – in football and marketing you ignore the rules at your peril

Penalties have raised their head yet again in the finals of a major championship. For once (literally) England’s youngsters held their nerve and came through in a tense shootout against what appeared to be a squad of Colombian hitmen prepared to try everything short of a knee to the groin in order to stay in the tournament. The introduction of VAR, seen now on reflection to be beneficial in the majority of cases rather than a hindrance to the flow of the game has made the chancers in football a little more honest. What was at risk of being debased into a game of bluff and bluster now has a chance of redeeming its status as ‘the beautiful game’. However rules in any part of life have the oppo

London, UK

©2020 BrandArchitects