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The essential A to Z guide to managing a successful gaming event

This article was written for eGaming Review Magazine in advance of the ICE EXPO 2018 All seasoned gaming people I know have had at least one shocker of a conference. From missed flights to businesses closing down as the stand was put up, a conference such as ICE can be a quagmire for the unprepared and unsuspecting delegate, so here are a few pointers and learnings I’ve picked up over the past 10 years and over 30 shows: - Breakfast – most important meal of the day, it’s often said, and never more so when you’re going to be on your feet for eight hours in daylight and probably more at night. Calendar – whether Outlook, Google or a printed Excel sheet try to avoid overbooking yourself with me

Marketing tips for 2018 with Harry Lang

Interview with Becky Liggero of Calvine Ayre News How to differentiate product offerings is one of the biggest challenges for the iGaming industry in general, a land where countless operators and B2B companies are competing for a limited market share. Harry Lang, an iGaming professional who over the last 11 years has worked for operators such as Pinnacle, Mecca Bingo, Foxy and Cheeky Bingo and Bwin.Party in senior marketing roles, has a wealth of knowledge to share in this space. Lang just recently announced his departure from Pinnacle and the launch of his own company, Brand Architects, a marketing, brand development and PR consultancy firm with a special focus on iGaming. “I think I’ve do

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